blogging tips

Blogging Tip: Reposting Content

Now, before you get all…

Image result for gasp gif

Take a second to hear me out.

It is completely OKAY to re-use old content. You might have noticed lately that I have been re-sharing writing and blogging advice that I posted in the past.

Here’s why:

  • My Blog is Growing! (Which is awesome by the way) And that means that I have new followers.
  • New followers means that I have people currently following my blog and reading my posts who have not seen the old posts.
  • So, I share the old posts for two primary reasons:
    • So that my new followers will have access to writing and blogging tips previously published
    • And that my old followers will be reminded of writing and blogging tips they have previously read.

Not only is this beneficial for my followers, new or vintage, but it is helpful for me as well because it helps fill up my blogging schedule.

Now, don’t get me wrong. You should not, definitely not, spam your blog with old content. Do not repost the same blogs every week or every month in a never ending cycle. Your blog should consist primarily of new content with some old content thrown in.

Here is what I consider the golden ration when I post 10 times every two weeks:

8 new vs. 2 old

(In every two week span I normally re-share 1-2 posts per 10 blogs)

80% of my blogs are new, fresh, and exciting content while 20% is resharing previously published content for those who have not seen it or need the reminder.

Also, I hardly ever re-share movie reviews, contest results, etc. because no one needs to hear that twice. I only ever re-share writing tips, blogging tips, and maybe the occasional short story or poem.

What do you think about re-sharing previously posted content?

What is your golden ratio?


© KaylaAnn and, 2018. Unauthorized use and/or duplication of this material without express and written permission from this site’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to KaylaAnn and with appropriate and specific direction to the original content.

71 thoughts on “Blogging Tip: Reposting Content”

  1. I feel reposting is a good idea. You may have new followers that haven’t seen your post the first time around. I only repost my older posts – 6 months to a yr or older, and I usually revamp them. I always check the # of likes and read the comments before I repost and/or revamp my content. That helps me learn more about what my readers think of my writing.

    Liked by 2 people

    1. Hey Libby! I see why you might add a new picture. For me, it doesn’t matter as much, and I usually leave the old picture as long as it is relevant so as to keep it consistent. However, a new picture might draw more attention to the blog post.


  2. Genius. I hadn’t seen it, and I agree with each batch of 10 or 20 or 100 new followers, there is older content they won’t have time to scroll back to read but may enjoy!
    I’ve reblogged this. Its good!

    Liked by 1 person

  3. Thanks, good tip. My blog is not ‘big’ but readers / likes have definitely grown since the early posts and there’re a couple of things I am quite pleased with that stand re-sharing – sure others have a similar experience. A classic ‘eighty to twenty’ ratio sounds good.

    Liked by 1 person

    1. Hi there! Thanks for commenting, I really do encourage all bloggers to experiment with reblogging. Maybe it won’t be your cup of tea, but it’s worth playing with (especially if you are growing).


  4. Great Tip, Kayla. Like you, I’m always thinking about people thinking I am just spamming if I just reblog old content (I have actually unfollowed pages that just repeatedly share the same posts every two hours). One idea I thought of around this is to reblog an old post but as a revised version – sort of how I would have written it if I did it today. So it’s something old, but also something new. My blog is still fairly young (so I don’t have very old content on it yet), but that is a whole category that I plan to do in the future.

    Liked by 2 people

    1. Joey, you’ve got some great thoughts here. We definitely don’t want to “spam” our readers. It’s not fun, for anyone. I also love the idea that you and others have repeatedly pointed out: to revise and update the re-posts. Let me know how re-posting works for you !

      Liked by 1 person

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