Now, before you get all…
Take a second to hear me out.
It is completely OKAY to re-use old content. You might have noticed lately that I have been re-sharing writing and blogging advice that I posted in the past.
Here’s why:
- My Blog is Growing! (Which is awesome by the way) And that means that I have new followers.
- New followers means that I have people currently following my blog and reading my posts who have not seen the old posts.
- So, I share the old posts for two primary reasons:
- So that my new followers will have access to writing and blogging tips previously published
- And that my old followers will be reminded of writing and blogging tips they have previously read.
Not only is this beneficial for my followers, new or vintage, but it is helpful for me as well because it helps fill up my blogging schedule.
Now, don’t get me wrong. You should not, definitely not, spam your blog with old content. Do not repost the same blogs every week or every month in a never ending cycle. Your blog should consist primarily of new content with some old content thrown in.
Here is what I consider the golden ration when I post 10 times every two weeks:
8 new vs. 2 old
(In every two week span I normally re-share 1-2 posts per 10 blogs)
80% of my blogs are new, fresh, and exciting content while 20% is resharing previously published content for those who have not seen it or need the reminder.
Also, I hardly ever re-share movie reviews, contest results, etc. because no one needs to hear that twice. I only ever re-share writing tips, blogging tips, and maybe the occasional short story or poem.
What do you think about re-sharing previously posted content?
What is your golden ratio?
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Thanks for the tip. I’ve wondered if I should so I’ve done what I thought was better having the archive links but this sounds a very useful idea.
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Hey there, I’ve never tried archiving so I can’t really comment on that, but I can tell you my experiences with re-blogging and they have all been pretty dang positive.
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I feel reposting is a good idea. You may have new followers that haven’t seen your post the first time around. I only repost my older posts – 6 months to a yr or older, and I usually revamp them. I always check the # of likes and read the comments before I repost and/or revamp my content. That helps me learn more about what my readers think of my writing.
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Eugenia, that is such a good idea: using past comments to improve current work. I love it, I’m going to work on doing that myself. Thank you for the tip!
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I am glad you found it useful. 😉
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no probs. makes sense to me. especially a copy paste update with a new pic.
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Hey Libby! I see why you might add a new picture. For me, it doesn’t matter as much, and I usually leave the old picture as long as it is relevant so as to keep it consistent. However, a new picture might draw more attention to the blog post.
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Reblogged this on IdeasBecomeWords and commented:
Now, why haven’t I thought of that??
Huh??
Answer me that …
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Thank you for reblogging!
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Genius. I hadn’t seen it, and I agree with each batch of 10 or 20 or 100 new followers, there is older content they won’t have time to scroll back to read but may enjoy!
I’ve reblogged this. Its good!
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Hey there Viola, thank you so much for reblogging! I’m glad that you enjoyed my tip, I hope that it works well for your blog.
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Thank you … we shall see! Just reblogged a poem from April, when my follower numbers were a third of what they are now!
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Just checked it out, loved it!
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😘
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Thanks, good tip. My blog is not ‘big’ but readers / likes have definitely grown since the early posts and there’re a couple of things I am quite pleased with that stand re-sharing – sure others have a similar experience. A classic ‘eighty to twenty’ ratio sounds good.
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Hi there! Thanks for commenting, I really do encourage all bloggers to experiment with reblogging. Maybe it won’t be your cup of tea, but it’s worth playing with (especially if you are growing).
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I love how this post itself is a re-post. Talk about underlining the message. 😀
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Haha Alice, you so get me! 😀
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Great Tip, Kayla. Like you, I’m always thinking about people thinking I am just spamming if I just reblog old content (I have actually unfollowed pages that just repeatedly share the same posts every two hours). One idea I thought of around this is to reblog an old post but as a revised version – sort of how I would have written it if I did it today. So it’s something old, but also something new. My blog is still fairly young (so I don’t have very old content on it yet), but that is a whole category that I plan to do in the future.
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Joey, you’ve got some great thoughts here. We definitely don’t want to “spam” our readers. It’s not fun, for anyone. I also love the idea that you and others have repeatedly pointed out: to revise and update the re-posts. Let me know how re-posting works for you !
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Thanks, I will. And thanks for all the great tips you keep giving us!
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I’m just still astounded that people actually like my tips haha but also glad!
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That makes so much sense! I’ve been debating in my head about this lately.
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Hi there TiffyG! I’m glad that this was helpful in perhaps your decision or whether to re-post or not! What do you blog about?
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