blogging tips

Blogging Tip: Reposting Content

Now, before you get all…

Image result for gasp gif

Take a second to hear me out.

It is completely OKAY to re-use old content. You might have noticed lately that I have been re-sharing writing and blogging advice that I posted in the past.

Here’s why:

  • My Blog is Growing! (Which is awesome by the way) And that means that I have new followers.
  • New followers means that I have people currently following my blog and reading my posts who have not seen the old posts.
  • So, I share the old posts for two primary reasons:
    • So that my new followers will have access to writing and blogging tips previously published
    • And that my old followers will be reminded of writing and blogging tips they have previously read.

Not only is this beneficial for my followers, new or vintage, but it is helpful for me as well because it helps fill up my blogging schedule.

Now, don’t get me wrong. You should not, definitely not, spam your blog with old content. Do not repost the same blogs every week or every month in a never ending cycle. Your blog should consist primarily of new content with some old content thrown in.

Here is what I consider the golden ration when I post 10 times every two weeks:

8 new vs. 2 old

(In every two week span I normally re-share 1-2 posts per 10 blogs)

80% of my blogs are new, fresh, and exciting content while 20% is resharing previously published content for those who have not seen it or need the reminder.

Also, I hardly ever re-share movie reviews, contest results, etc. because no one needs to hear that twice. I only ever re-share writing tips, blogging tips, and maybe the occasional short story or poem.

What do you think about re-sharing previously posted content?

What is your golden ratio?

©KaylaAnnAuthor

© KaylaAnn and KaylaAnnAuthor.wordpress.com, 2018. Unauthorized use and/or duplication of this material without express and written permission from this site’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to KaylaAnn and KaylaAnnAuthor.wordpress.com with appropriate and specific direction to the original content.

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70 thoughts on “Blogging Tip: Reposting Content”

  1. Hello Kayla Ann Author I have thought about doing this as well. I have lots of old posts from when I first started blogging January 27 2017. Most of my followers have not seen them or read them. I have wrestled with whether this is right or not. I agree with your what you offer for new and old followers. Thank you for sahring the details with us.

    Liked by 1 person

    1. James, I’m so glad that this post proved helpful! I definitely struggled at first with whether re-blogging was the right move for me. But ultimately, I am a huge proponent of reblogging old material. It’s great for readers who have not seen your old material and it is a great chance for you to re-visit old work (And possibly improve it!) I look forward to seeing your blogs (especially as I may have missed some in the past!)

      Liked by 2 people

  2. I haven’t reposted content yet, but I may in 2019 since my blog will focus on only writing and it is growing followers. I post 1 or 2 times per week so a repost for me should be once every 2 or 3 months. Thanks for the tip.

    Liked by 1 person

  3. I used to feel like Beyoncé about reposting new content. Lol! I primarily post new content but probably post 3 old posts a month. You are right. New follower don’t see all your posts and not every old follower saw all your old posts to begin with. I have 200 posts, I highly doubt all my old followers have seen all my posts because there is a lot of content in people’s reader and they have to pick and choose, you know? 🙂 It’s not a bad thing but the more followers you have, the more there is to see.

    Liked by 2 people

    1. “There is a lot of content in people’s reader and they have to pick and choose” –> Exactly! Even when I try to stay up to date in my reader, I cannot hit every post that I would like to (otherwise I would never get off wordpress). So reposting is a great way for me to catch up on what I may have missed (as long as reposting is not abused)

      Liked by 2 people

    1. I think that some posts definitely require “updating” or “punching up.” However, if some are universal enough that they need a quick look over, I don’t see the problem there either. Reposting is a great tool as long as it is not abused.

      Liked by 1 person

  4. In the vastness of the twitterverse, links to my posts can drown in the sea of bloggers. So retweeting them sometimes is very helpful. I even appreciate when some of the people I follow retweet their posts, because I don’t always catch them as soon as they publish.

    Liked by 1 person

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