Hello fellow bloggers! Today we’re going to talk about followers, because as much as we all enjoy writing, sometimes blogging can feel like shouting into the void when we receive no response to our latest post. The best part of blogging is the community that comes with gaining and becoming a follower(s).
QUICK HINT: It is just as important to be a good follower as it is to find followers.
Here’s the thing. I do not have an astounding number of followers. I am still a relatively small blog compared to the people who do this for a living. I began this blog on October 8th, 2017 and since then I have gained 2,000+ followers (and some really great friends among those numbers). What I have going for me is consistency (at least most of the time because blogs, like life, have their valleys and hills).
In the past, I was asked, “How did you gain so many followers so quickly?”
Even now as I garner followers at a slower pace, I stick by my four ways to attract followers:
- Hard work. No seriously, if you really want followers you are going to have to work hard. You cannot just come at it from one angle. Which leads to the next three points.
- Post often. I do not think it is necessary to post every single day, although I applaud those of you who can. However, you should be blogging at least 3 times per week and not only should you be posting something, but it should be something of importance. Your content needs to be clear, interesting, helpful, engaging, etc. When creating a post consider what your intent is. Are you trying to entertain? Be encouraging? Give advice? Call for action? What will your reader gain from reading your post?
- Engage OTHER blogs. This does not mean visiting random blogs and leaving a link to your blog. Do NOT go and spam someone’s blog with “support” and then comment “support back” or “follow back.” It becomes very clear that you are not actually interested in their site at all, you just want followers. Seriously, it’s frustrating and really, just rude. Instead, find blogs that are like yours or that interest you. I search for other blogs that relate to authors, books, writing, etc. Then I engage on the post and comment directly about what the other blogger has posted. I even ask questions. I engage in dialogue about THEIR blog, not mine. Now of course you can eventually bring up your blog if you think the other party would be interested, but don’t go into the conversation solely for your benefit. Go in to learn more about other blogs. Seriously, being a good follower is a key part to gaining followers yourself.
- Engage with your FOLLOWERS. You’ve got followers! Great! Now, if their blogs interest you in the slightest, follow them back! You don’t need to subscribe to instant emails, but maybe just weekly emails or even just follow, but you should be engaging with them still. Just because you reached your goal and achieved your follower doesn’t mean that you move on from them. Be RECIPROCAL. When their posts come up in your “Reader” take some time to go through and like/comment on at least a few. When someone takes the time to comment on your latest post, click their name and check out what they have been up to.
- HARD WORK. Are you understanding the hard part now? Maintaining a blog is hard enough, posting often is difficult, and engaging with new/old blogs is time-consuming. However, in my experience, this is a successful strategy that not only results in more followers, but also helps me to gain new insights from other blogs!
What about you? What are your blogging strategies?
Happy Writing & Blogging Everyone!
Get out there and start engaging!
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