Today’s post is specifically geared for YOU: the blogger, author, creative person that you are.
Marketing your work is more than just posting a fancy photo of your book cover or your latest blog post. Marketing is more than just shouting out into the void “look at me!” Good marketing involves hard work and (you guessed it) authentic relationships with your target audience.
Look at it this way: why should anyone want to read what you have to say? Why should anyone pick up your book off the shelf instead of someone else’s? What do you have to offer?
The work that we do is so much different than a regular nine-to-five job because our work is dependent on our audience. That’s why learning how to market our work can be so important and also so scary. A lot of beginning writers and bloggers feel daunted by marketing their work because really, marketing begins with YOU.
If you do not believe in the worth of your blog posts or writing, than why should anyone else? The first step to marketing your work is to learn that you are marketing yourself, your product, your ideas, your thoughts, your experiences, your realities, and your fantasies. So my first bit of advice is this:
Own Your Own Identity
This might be the hardest thing to do, but first you must develop your own online identity, particularly as bloggers and even as authors in today’s technologically-savvy society. This is because most of your promoting will be done online (surprise, surprise). In order for anyone to know you exist, you must first create your presence. When you begin blogging, or creating a website, or even creating facebook/instagram author pages, you need to think about: personality, consistency, frequency, and authenticity.
- Personality: Your blog, website, facebook/instagram page should be individualized. Of course, it’s not a bad thing to start with a template provided to you, but eventually, you should begin tweaking and editing your sites to reflect who you are.
- Consistency: If you use a specific theme, or profile picture, or cover photo, etc., it should be similar across all of your social media sites. This helps your audience know that your separate sites all belong to you and form harmony instead of dissonance.
- Frequency: You cannot create social media sites and then dip out. This is where that hard work comes in. Have confidence in your abilities and blog more regularly as time allows. Your pages will not magically attract a following, you have to get out there and go get it!
- Authenticity: In the getting-out-and-go-getting-it, don’t forget to be yourself. Don’t put forward a fake front and don’t lie to get followers. You can only pretend for so long. Be yourself and garner a genuine audience who is actually interested in what you have to give.
That’s a lot for today so I’m going to stop here. In the future, I’ll work to expand on the next steps in your marketing campaign.
Meanwhile, I would love to hear from you on your own experiences. How have YOU promoted your work in the past? Do you find that my four (Personality, Consistency, Frequency, & Authenticity) work in your own promotion avenues?
Happy Writing Everyone! I’ll see you in the comments!
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