Writing Tips

Writing Tip: Market Yourself (The First Step)

Hey Everyone!

Today’s post is specifically geared for YOU: the blogger, author, creative person that you are.

Marketing your work is more than just posting a fancy photo of your book cover or your latest blog post. Marketing is more than just shouting out into the void “look at me!” Good marketing involves hard work and (you guessed it) authentic relationships with your target audience.

Look at it this way: why should anyone want to read what you have to say? Why should anyone pick up your book off the shelf instead of someone else’s? What do you have to offer?

The work that we do is so much different than a regular nine-to-five job because our work is dependent on our audience. That’s why learning how to market our work can be so important and also so scary. A lot of beginning writers and bloggers feel daunted by marketing their work because really, marketing begins with YOU.

If you do not believe in the worth of your blog posts or writing, than why should anyone else? The first step to marketing your work is to learn that you are marketing yourself, your product, your ideas, your thoughts, your experiences, your realities, and your fantasies. So my first bit of advice is this:

Own Your Own Identity

This might be the hardest thing to do, but first you must develop your own online identity, particularly as bloggers and even as authors in today’s technologically-savvy society. This is because most of your promoting will be done online (surprise, surprise). In order for anyone to know you exist, you must first create your presence. When you begin blogging, or creating a website, or even creating facebook/instagram author pages, you need to think about: personality, consistency, frequency, and authenticity.

  1. Personality: Your blog, website, facebook/instagram page should be individualized. Of course, it’s not a bad thing to start with a template provided to you, but eventually, you should begin tweaking and editing your sites to reflect who you are.
  2. Consistency: If you use a specific theme, or profile picture, or cover photo, etc., it should be similar across all of your social media sites. This helps your audience know that your separate sites all belong to you and form harmony instead of dissonance.
  3. Frequency: You cannot create social media sites and then dip out. This is where that hard work comes in. Have confidence in your abilities and blog more regularly as time allows. Your pages will not magically attract a following, you have to get out there and go get it!
  4. Authenticity: In the getting-out-and-go-getting-it, don’t forget to be yourself. Don’t put forward a fake front and don’t lie to get followers. You can only pretend for so long. Be yourself and garner a genuine audience who is actually interested in what you have to give.

That’s a lot for today so I’m going to stop here. In the future, I’ll work to expand on the next steps in your marketing campaign.

Meanwhile, I would love to hear from you on your own experiences. How have YOU promoted your work in the past? Do you find that my four (Personality, Consistency, Frequency, & Authenticity) work in your own promotion avenues?

Happy Writing Everyone! I’ll see you in the comments!

 

©KaylaAnnAuthor

© KaylaAnn and KaylaAnnAuthor.wordpress.com, 2019. Unauthorized use and/or duplication of this material without express and written permission from this site’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to KaylaAnn and KaylaAnnAuthor.wordpress.com with appropriate and specific direction to the original content.

 

Writing Tips

Writing Tip: Market Yourself

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Whether you are a self-published author or an author using a traditional publishing house, it IS your job to market your work and promote yourself. You cannot wait on someone else to do it for you or for your book to simply come into existence with a fan base. While some publishing companies may help, they are not going to do everything for you. Some publishing companies might publish your book, place it online, and that’s it. And while you may get some traffic from that, it probably won’t be much.

UNLESS

You have already starting promoting yourself and your work. Many of you probably already know this, after all, that’s why many of you are bloggers. You are building your audience. Good! (This is possibly one of the most fun ways to promote because you get to build real relationships.)

By promoting yourself and your work via Facebook, Instagram, Twitter, Blogging, etc., you are given a chance to build an audience who is interested in what you have to say and what you publish. Otherwise, according to Jeff Goins “you’re just speaking to an empty auditorium”. So start promoting yourself.

You might be asking: “How can I do that? How can I get followers?”

Well start by following others, commenting on their posts, joining groups, building reciprocal relationships with the people in your field and then point them back to your page, group, or blog. You cannot simply set up a page and expect people to find you. (Wouldn’t that be nice?)

You have to do the work if you want the results! So get out there, set up a page, or a blog, or a website, join a group, get to know other writers, and start posting regularly.

Tomorrow I’ll be sure to post some more suggestions on exactly HOW to promote your work so be sure to keep your eyes on this blog!

How have YOU promoted your work in the past?

Be sure to answer in the comment section 🙂

©KaylaAnnAuthor

© KaylaAnn and KaylaAnnAuthor.wordpress.com, 2018. Unauthorized use and/or duplication of this material without express and written permission from this site’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to KaylaAnn and KaylaAnnAuthor.wordpress.com with appropriate and specific direction to the original content.