Fun fact: Blogging statistics can drive you crazy!
Today I am addressing new bloggers and veteran bloggers alike. A blog is a lot like a person and just like us, blogs go through their own hills and valleys and these are often physically represented by your statistics (Stats).
Have you ever noticed how your stats seem to climb crazy high some days and other days, there is barely a distinguishable stump? The other day, I received the below notification: my blog was getting more views than normal! Yay! (Right?)
Well, actually, I may have received more views on that day, but I received far less comments than I do on an “average” day. The stats (although positive) revealed nothing about my own personal goals which do not center on visibility, but, rather, on community and interacting with fellow bloggers.
Here is my advice to bloggers (and you can take it or leave it):
Don’t Obsess Over Your Stats.
A lot of bloggers measure their success based on how many people viewed, liked, commented on, or reblogged their posts. Don’t get me wrong, that stuff is awesome and encouraging, but if you base the success of your blog on the success of your stats you are going to fail.
Yes, good stats often reflect a good blog, but over-analyzing them can lead to self-doubt, a sense of never being good enough, and inability to post due to a fear that it will not garner enough of a reaction.
Stats are good for information but not as a goal.
Instead, use realistic goals for your blog and determine your purpose. Ask yourself:
- What is the purpose of my blog?
- What do I want to achieve through my blog?
- What part about blogging do I enjoy the most?
Instead of focusing on stats, focus on these three things instead for a healthier blogging experience!
Happy Writing Everyone!
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