Today, I’m going to talk a little bit about social media sites such as Facebook, Instagram, and WordPress (my primary author-outlets). There are other sites such as Twitter, Pinterest, Tumblr, and Snapchat that can also be used for an author’s page but because I am not as familiar with them, I will only be talking about the first three today.
Social media can be a huge help to promoting one’s own platform but it can also be very time-consuming. An author’s platform can be a confusing term to throw out there so if you need some background information check out Jane Friedman’s explanation of the phrase: author’s platform.
Social media can be helpful in promoting your platform in two primary ways, increasing your visibility and discovering your target audience. Jane Friedman explains each here:
- “Visibility means: Where do you or your work regularly appear? How many people see it? How does it spread? Where does it spread? What communities are you a part of? Who do you influence? It’s typically not enough to say you have visibility. You have to show how and where you make an impact and give proof of engagement. This could be quantitative evidence (e.g., size of your e-mail newsletter list, website traffic, blog comments) or qualitative evidence (high-profile reviews, testimonials from A-listers in your genre).
- Target audience means: You should be visible to the most receptive or appropriate audience for the work you’re trying to sell. For instance: If you have visibility, authority, and proven reach to orthodontists, that probably won’t be helpful if you’re writing a book meant to target to Fortune 500 companies.”
In my experience, WordPress has proven to be the best social media site for up-and-coming authors working to establish themselves in the world of writing. Your blog is the perfect place for you to develop your personality as a blogger and writer. It also helps you determine who is listening and what people want to hear. It is a great place to interact on a real level.
I believe that Facebook will prove to become more useful after an author is already established. Now, I’m not saying that if you are not an established author that you should not have an author’s page on facebook. I have one, even though I am still a year out from my first book’s, The Agency Games, publication date. I think it’s good to have and let it grow slowly. However, once my book is published, facebook will prove more useful for setting up Events like Book Releases and Signings. If you haven’t visited my facebook page and you would like to be kept up-to-date with my future events, please check it out here!
Lastly, Instagram is a great place for visibility. While I don’t expect to have any in-depth conversations like I do on WordPress on Instagram, it is a fun place to post visual interactions. I consider Instagram to show the every-day-life moments of an author. It helps to show the audience who this author is as a person. For me, Instagram displays my more whimsical side with photos of my various tea mugs alongside my Writing Tips. You can find my author’s Instagram on my home page or by searching @KaylaAnnAuthor.
Instagram is also great for taking polls! Speaking of, stop by my Instagram and take the polls if you have the time as I try to determine what social media sites authors find most helpful!
What do you guys use for social media? Which do you think is the most productive and which is the least? Should I be incorporating additional social media sites?
Let me know your thoughts in the comments below!