Now, before you get all…
Take a second to hear me out.
It is completely OKAY to re-use old content. You might have noticed lately that I have been re-sharing writing and blogging advice that I posted in the past.
Here’s why:
- My Blog is Growing! (Which is awesome by the way) And that means that I have new followers.
- New followers means that I have people currently following my blog and reading my posts who have not seen the old posts.
- So, I share the old posts for two primary reasons:
- So that my new followers will have access to writing and blogging tips previously published
- And that my old followers will be reminded of writing and blogging tips they have previously read.
Not only is this beneficial for my followers, new or vintage, but it is helpful for me as well because it helps fill up my blogging schedule.
Now, don’t get me wrong. You should not, definitely not, spam your blog with old content. Do not repost the same blogs every week or every month in a never ending cycle. Your blog should consist primarily of new content with some old content thrown in.
Here is what I consider the golden ration when I post 10 times every two weeks:
8 new vs. 2 old
(In every two week span I normally re-share 1-2 posts per 10 blogs)
80% of my blogs are new, fresh, and exciting content while 20% is re-sharing previously published content for those who have not seen it or need the reminder.
Also, I hardly ever re-share movie reviews, contest results, etc. because no one needs to hear that twice. I only ever re-share writing tips, blogging tips, and maybe the occasional short story or poem.
What do you think about re-sharing previously posted content?
What is your golden ratio?
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KaylaAnn 
I use social media for re-sharing posts – every year on their anniversary on Facebook (and for the first anniversary on Twitter). Also with new posts if the content is related somehow to an old post and if I can find a way, I include a link to the old post within the new one.
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I like the idea of celebrating old blog posts by reposting them on their anniversary.
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Seconded! Old posts shouldn’t be forgotten. I always try to revive my old content either via sharing them on social media or by linking to them in newer posts. Some of my best posts were written long ago, so at blog parties, when we’re asked to share our blog posts, I often share my old posts.
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That’s a great way of keeping them alive, and a great idea for blog parties since so many of us choose to share our newest blogs.
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I think it’s a great idea. Your new followers see content new to them and it helps with our schedules!
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Exactly! It’s a win-win situation.
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Absolutely re-share, for the exact reason you said. New people! We are all so busy these days, we don’t have time to go back into someone’s archives. So why not help them out?
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Precisely, Dorinda! We can always learn from the past, and in this case, we can always learn from and find enjoyment from old blog posts.
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🙂
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I’ll occasionally share posts from awhile back that I feel new followers might need to hear. Something deep or encouraging. Usually I focus on new posts.
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That sounds like a great routine! How often do you work on publishing new posts a week?
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I try not to let more than two days pass without posting. I’m trying to get it up to every other day. But with homeschooling 3 kids, one with special needs, and also working on several writing projects, including trying to publish my second book on Amazon this month, it can be difficult, lol. But I feel good about my progress!
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Oh Heather I definitely understand that! I love blogging but it’s one of the most difficult things that I do, trying to stay up to date with my posts, that’s for sure! Sounds like you’re wonder mom!
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Lol, I wouldn’t say wonder mom! If you read my latest post you’ll see that half the time I feel like I’m barely keeping it together! 😳😳
But I do try to balance everything the best I can! I’m getting a little better at keeping up with posting. Some weeks are hard though. The week of the girls’ dance recital I think I only posted once! 😩
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Great idea! 🙂
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Thank you Bette!
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I revive old posts, especially poetry! I audit my blog frequently and pick poems out of a narrative post and sometimes redo them. Also, now that you have more followers, reposting an older post will most likely gather more attention.
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I love reviving poetry, especially when I get to see yours! And you’re so right about new bloggers.
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Thank you, KaylaAnn!
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Reblogged this on LIFE STORIES FROM LINCOLN.
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I completely agree with reposting old blog especially when they have great contents.
Nice Kaylaann
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Thank you Vivien! As long as reblogging is done tactfully (not reposting the exact same content every week or month), reblogging can be a useful tool in any bloggers toolbox.
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