Whether you are a self-published author or an author using a traditional publishing house, it IS your job to market your work and promote yourself. You cannot wait on someone else to do it for you or for your book to simply come into existence with a fan base. While some publishing companies may help, they are not going to do everything for you. Some publishing companies might publish your book, place it online, and that’s it. And while you may get some traffic from that, it probably won’t be much.
You have already starting promoting yourself and your work. Many of you probably already know this, after all, that’s why many of you are bloggers. You are building your audience. Good! (This is possibly one of the most fun ways to promote because you get to build real relationships.)
By promoting yourself and your work via Facebook, Instagram, Twitter, Blogging, etc., you are given a chance to build an audience who is interested in what you have to say and what you publish. Otherwise, according to Jeff Goins “you’re just speaking to an empty auditorium”. So start promoting yourself.
You might be asking: “How can I do that? How can I get followers?”
Well start by following others, commenting on their posts, joining groups, building reciprocal relationships with the people in your field and then point them back to your page, group, or blog. You cannot simply set up a page and expect people to find you. (Wouldn’t that be nice?)
You have to do the work if you want the results! So get out there, set up a page, or a blog, or a website, join a group, get to know other writers, and start posting regularly.
Tomorrow I’ll be sure to post some more suggestions on exactly HOW to promote your work so be sure to keep your eyes on this blog!
How have YOU promoted your work in the past?
Be sure to answer in the comment section 🙂
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