Now, before you get all…
Take a second to hear me out.
It is completely OKAY to re-use old content. You might have noticed lately that I have been re-sharing writing and blogging advice that I posted in the past.
- My Blog is Growing! (Which is awesome by the way) And that means that I have new followers.
- New followers means that I have people currently following my blog and reading my posts who have not seen the old posts.
- So, I share the old posts for two primary reasons:
- So that my new followers will have access to writing and blogging tips previously published
- And that my old followers will be reminded of writing and blogging tips they have previously read.
Not only is this beneficial for my followers, new or vintage, but it is helpful for me as well because it helps fill up my blogging schedule.
Now, don’t get me wrong. You should not, definitely not, spam your blog with old content. Do not repost the same blogs every week or every month in a never ending cycle. Your blog should consist primarily of new content with some old content thrown in.
Here is what I consider the golden ration when I post 10 times every two weeks:
8 new vs. 2 old
(In every two week span I normally re-share 1-2 posts per 10 blogs)
80% of my blogs are new, fresh, and exciting content while 20% is resharing previously published content for those who have not seen it or need the reminder.
Also, I hardly ever re-share movie reviews, contest results, etc. because no one needs to hear that twice. I only ever re-share writing tips, blogging tips, and maybe the occasional short story or poem.
What do you think about re-sharing previously posted content?
What is your golden ratio?
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