blogging tips, Writing Tips

Social Media & Authors

Hey Everyone!

Today, I’m going to talk a little bit about social media sites such as Facebook, Instagram, and WordPress (my primary author-outlets). There are other sites such as Twitter, Pinterest, Tumblr, and Snapchat that can also be used for an author’s page but because I am not as familiar with them, I will only be talking about the first three today.

Image result for social media gifs

Social media can be a huge help to promoting one’s own platform but it can also be very time-consuming. An author’s platform can be a confusing term to throw out there so if you need some background information check out Jane Friedman’s explanation of the phrase: author’s platform.

Social media can be helpful in promoting your platform in two primary ways, increasing your visibility and discovering your target audience. Jane Friedman explains each here:

  • “Visibility means: Where do you or your work regularly appear? How many people see it? How does it spread? Where does it spread? What communities are you a part of? Who do you influence? It’s typically not enough to say you have visibility. You have to show how and where you make an impact and give proof of engagement. This could be quantitative evidence (e.g., size of your e-mail newsletter list, website traffic, blog comments) or qualitative evidence (high-profile reviews, testimonials from A-listers in your genre).
  • Target audience means: You should be visible to the most receptive or appropriate audience for the work you’re trying to sell. For instance: If you have visibility, authority, and proven reach to orthodontists, that probably won’t be helpful if you’re writing a book meant to target to Fortune 500 companies.”

In my experience, WordPress has proven to be the best social media site for up-and-coming authors working to establish themselves in the world of writing. Your blog is the perfect place for you to develop your personality as a blogger and writer. It also helps you determine who is listening and what people want to hear. It is a great place to interact on a real level.

I believe that Facebook will prove to become more useful after an author is already established. Now, I’m not saying that if you are not an established author that you should not have an author’s page on facebook. I have one, even though I am still a year out from my first book’s, The Agency Games, publication date. I think it’s good to have and let it grow slowly. However, once my book is published, facebook will prove more useful for setting up Events like Book Releases and Signings. If you haven’t visited my facebook page and you would like to be kept up-to-date with my future events, please check it out here!

Lastly, Instagram is a great place for visibility. While I don’t expect to have any in-depth conversations like I do on WordPress on Instagram, it is a fun place to post visual interactions. I consider Instagram to show the every-day-life moments of an author. It helps to show the audience who this author is as a person. For me, Instagram displays my more whimsical side with photos of my various tea mugs alongside my Writing Tips. You can find my author’s Instagram on my home page or by searching @KaylaAnnAuthor.

Instagram is also great for taking polls! Speaking of, stop by my Instagram and take the polls if you have the time as I try to determine what social media sites authors find most helpful!

What do you guys use for social media? Which do you think is the most productive and which is the least? Should I be incorporating additional social media sites?

Let me know your thoughts in the comments below!

Happy Writing!

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31 thoughts on “Social Media & Authors”

  1. Hmmm I’ve started to promote my books on Facebook but…. didn’t really work. Actually i didn’t have any visitors. That’s why I’ve opened this blog. For me it’s the best option. I didn’t know anything about blogging, I’ve tried blogger a few years before for personal use, but it didn’t work at all.
    So when I’ve started with WP I knew that I was home.

    Liked by 3 people

  2. Tumblr isn’t a very good site when it comes to organization. Plus, it glitches a lot. Although, I did like the messaging system on there when I had a tumblr. I think you’d have better luck with twitter or facebook in promoting your writing.

    Liked by 2 people

    1. Hey thanks MissM! It’s nice to hear from someone with personal experience! I like reading stuff from tumblr but I really have no idea how to work it ha! I’ve considered Twitter but it seems like a hard thing to build community there. Do you have any experiences with Twitter?

      Liked by 1 person

      1. I’m glad I could be of some help. Tumblr is nice for the pictures and gifs. The same can be said about Pinterest. I do think Pinterest is a little better than Tumblr, because you can organize your things into a folder. I think Twitter is ok. You can build a nice following there. Personally, I’m a person who likes to write a lot, so the limited word count isn’t really to my liking. Although it is a fast way to read about news and get a quick update from your favorite writers and such.

        Liked by 1 person

  3. Great post, Kayla. I use WordPress and beBee. beBee doesn’t use logarithms. One of my posts generated 6,200 views, which views are not “likes” but it shows the reach of your post. Also, beBee posts can easily be shared to Google and Twitter.

    I have 264 posts on beBee and enjoy contributing to their site. It’s a bit different than writing on WordPress but it gets your name out there. I also have posted on LinkedIn but I don’t get much action. In fact, I deleted some of them and reposted on beBee.

    You’re a good writer and have you considered going the business writing route? A few of my beBee and LinkedIn friends write for Inc. and Forbes.

    Liked by 2 people

    1. Hey Eugenia! Thanks for commenting! I’ve never even heard of beBee. I’ve heard of LinkedIn but I thought it was more of a job site as opposed to a writing site. It does sound interesting though, how would I go about with the “writing route”?

      Liked by 1 person

    1. Thank you 🙂
      Instagram can be fun I think if we don’t take it too seriously. I’m not big on posting selfies but I’ll post pictures of my tea mugs or what I’m currently reading 🙂 if you do, let me know so I can check you out too

      Liked by 1 person

  4. WordPress and Facebook has been instrumental for me. Still trying to figure out twitter, and though snapchat seems cute, I don’t really understand it. To me, Tumblr is for more personalized blogs. I mean, you can have an official blog on there, but it seems more informal. Its great if you’re involved in fandom stuff. There was a Hunger Games fandom, my sister was involved in it, so it might be an avenue for you to connect with other Hunger Games fans and promote yourself amongst them.

    Liked by 2 people

  5. Kayla, for some reason, I was cut off in the middle my comment to you. I follow several professional writers on LinkedIn and beBee so it is evident to me who they are. Usually, they start writing articles on both sites and progress from there.

    Liked by 1 person

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